● Concept project · fictional brand

Vela Pilates

A concept content engine for a reformer Pilates studio opening a second location, built to fill intro classes through short-form video and local SEO.

SegmentLocal business

Location (fictional)Denver, CO

ServicesContent Creation, Marketing & Ads, Branding

Typical timelineMonthly engine

Concept project

Core in 60 secondsReel · 0:58

velapilates

Reformer studio · Denver

Your first class, explainedShort · 0:41

The challenge

Vela's classes are full of regulars, but new members are hard to find, and the team has no time to post consistently.

We designed a monthly content engine: filmed-in-studio reels, educational carousels and local SEO articles, with the best performers turned into ads.

Education, community, behind-the-scenes and offers, mapped to a calendar.

One studio shoot per month, edited into 12 reels and shorts.

Local guides like 'Pilates for beginners in Denver' to capture search.

Top reels turned into Meta ads for the intro-class offer.

Vela

#3A2E4F

#9B7BD4

#F7B7C9

#FAF7FD

Vela Pilates · targetsProjected · illustrative

Intro classes+52%

Reach3.1×

Organic+2.8×

Brand board and dashboard are illustrative concept visuals.

12+Short videos published per monthProjected target

+50%Target lift in intro-class bookingsProjected target

3×Target growth in local organic traffic within 6 monthsProjected target

These are projected targets for a fictional brand, based on typical benchmarks for this kind of project. They are not results from a real client.

CapCutFigmaLaterAhrefsMeta AdsMindbody

AI receptionist + booking automation

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