HomeServices
Marketing & AdsEmail & HubSpotAutomationWeb DevelopmentBrandingAI ChatbotsShopifyContent CreationTech Partnership
WorkAboutPricingBook a call →
● Concept project · fictional brand

Lumen Dental

A concept for a two-location dental clinic that loses after-hours patients to competitors. An AI receptionist answers, qualifies and books 24/7, then automation handles reminders and reviews.

SegmentLocal business
Location (fictional)Austin, TX
ServicesAI Chatbots, Automation, Web Development
Typical timeline2 weeks (sprint)
Concept project
✚ Lumen DentalBook now
AUSTIN · TX

Smiles, minus the waiting room.

Book in 30 seconds
Lumen AssistantAI · replies instantly
Hi! 👋 Need a cleaning or a consult?
Cleaning this week?
Thu 10:30 or Fri 2:15 work. Which is better?
Fri 2:15
✓ Booked. Confirmation sent to your phone.

The challenge

Most new patients call or message after work, when the front desk is closed. Every missed message is a patient who books somewhere else.

We imagined Lumen as a busy, well-reviewed clinic with a dated site and no after-hours coverage. The goal: capture every inquiry, book straight into the schedule, and free the front desk from repetitive questions.

Our approach

01

Train the assistant

Services, insurance FAQs, hours and policies turned into a guarded knowledge base, with a clear AI disclosure.

02

Connect booking

Real-time slots from the practice calendar, with SMS confirmations and reminders.

03

Automate follow-up

No-show recovery, review requests after visits and recall reminders for cleanings.

04

Refresh the site

A calm, modern homepage with a 30-second booking path above the fold.

Design system

Brand board and dashboard are illustrative concept visuals.

Projected impact

24/7Coverage for new-patient questions and bookingsProjected target
< 1 minTarget first-response time, any hourProjected target
+20–30%Target lift in booked new-patient appointmentsProjected target

These are projected targets for a fictional brand, based on typical benchmarks for this kind of project. They are not results from a real client.

Stack

VoiceflowOpenAICal.comTwilio SMSMakeWebflowHubSpot
Let's talk

Like what you see?

Let's build the real version for your business. Book a free 30-minute strategy call.