Northpeak Coffee
A concept Shopify build for a specialty coffee roaster moving from farmers' markets to online subscriptions, with Klaviyo flows that turn first orders into subscribers.
SINGLE ORIGIN · ETHIOPIA
Yirgacheffe Sunrise
Floral · Citrus · Honey
The challenge
Great coffee, a loyal local following and a store that looks like every other theme. Online, nothing tells the story of the beans.
We designed Northpeak around origin storytelling and a frictionless subscribe-and-save path, then connected email flows that educate and convert.
Our approach
Brand-led storefront
Bold packaging-inspired design, origin pages and tasting notes front and center.
Subscription path
Subscribe-and-save on every product page, with flexible delivery.
Klaviyo flows
Welcome, brew-guide nurture, abandoned cart and replenishment reminders.
Content kit
Product reels and brew-guide posts to feed social and ads.
Design system
Brand board and dashboard are illustrative concept visuals.
Projected impact
These are projected targets for a fictional brand, based on typical benchmarks for this kind of project. They are not results from a real client.
Stack
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