Harbor & Pine Realty
A concept website for a boutique coastal real-estate team that wants to stop relying on portals and win buyers directly through search.
Coastal homes, found faster.
The challenge
Portals own the buyer relationship. Harbor & Pine wanted a site that ranks locally and turns browsing into showings.
We designed a calm, photography-led site with neighborhood guides for local SEO, fast listing search and an assistant that schedules showings and open-house RSVPs.
Our approach
Neighborhood SEO
Guides for every town they serve, built around real local search demand.
Listings experience
Fast search, saved homes and clean listing pages from the IDX feed.
Showing assistant
AI chat that answers listing questions and books showings, with agent handoff.
Local ads
Search campaigns for high-intent neighborhood queries.
Design system
Brand board and dashboard are illustrative concept visuals.
Projected impact
These are projected targets for a fictional brand, based on typical benchmarks for this kind of project. They are not results from a real client.
Stack
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